Difference Between Pay Per Click (PPC) and Search Engine Marketing (SEM)

Michael KeatingPaid Advertising, Search Engine Optimization3 Comments

pay per click advertising

The title of this article, Difference Between Pay Per Click (PPC) and Search Engine Marketing (SEM), may seem like a stupid question for some people.  However, I guarantee 90% of people don’t know the correct answer.  Even further more, I bet most people think they are exactly the same.  I have a hint which may take you back to your … Read More

How to Use Linkedin- The Basics

Michael KeatingEntrepreneurship, Graphics + Media, Social MediaLeave a Comment

How to use Linkedin

Every Wednesday at my amazing job with eReach Consulting, someone within our company is to do a “Knowledge Share”. This “Knowledge Share” is exactly how it sounds, someone is to share a sliver of knowledge they possess with other members of the team. Being that everyone has a different background and brings something unique to the table, the topics are … Read More