A few weeks back some colleagues of mine attended the Inbound 2012 Conference in Boston. As expected, there were a plethora of great speakers, such as Gary Vaynerchuk and Rand Fishkin, who left everyone that took the time to listen with some great takeaways. For this post, I’m going to discuss the topic of SEO in relation to Rand Fishkins … Read More
Difference Between Pay Per Click (PPC) and Search Engine Marketing (SEM)
The title of this article, Difference Between Pay Per Click (PPC) and Search Engine Marketing (SEM), may seem like a stupid question for some people. However, I guarantee 90% of people don’t know the correct answer. Even further more, I bet most people think they are exactly the same. I have a hint which may take you back to your … Read More
Part 1: Getting Your Website Found On Google
We have all seen it before…”Guaranteed to get you on the 1st page of Google”. I love this statement for so many reasons. I will keep it simple and only explain three. Either a) they are lying and just want your money, b) they will use black hat practices, or c) the market you operate within is so small you … Read More