Get Your PPC Campaigns Ready for the Holiday Season

Zac HeiseyPaid AdvertisingLeave a Comment

Google's the ad auction

It’s just about that time of year again. The time when online retailers and ecommerce store managers start the mad scramble to make sure their products are visible and available to the influx of internet shoppers. The 2014 online holiday shopping season is nearly upon us, and it’s time to get your PPC campaigns in order. While the “official” online … Read More

Search Engine Marketing- Understanding The Paid Search Aspect

Michael KeatingGraphics + Media, Paid Advertising, Search Engine OptimizationLeave a Comment


Search Engine Marketing is the umbrella that includes Search Engine Optimization and also Paid Search.  Many people aren’t aware that SEM encompasses both SEO and PPC, but this presentation breaks down SEM for you.  Mainly focused on the paid search aspect, I will be uploading another presentation that focuses more on the SEO side of the equation.