Search Engine Marketing is the umbrella that includes Search Engine Optimization and also Paid Search.  Many people aren’t aware that SEM encompasses both SEO and PPC, but this presentation breaks down SEM for you.  Mainly focused on the paid search aspect, I will be uploading another presentation that focuses more on the SEO side of the equation.

About the Author

Michael Keating

Twitter Google+

Mike is a prolific digital marketing strategist, entrepreneur and SEO specialist who understands how to drive results using integrated digital strategies. He is one of the founders of Octatools and is excited about the opportunity to help DIY SEOs and business owners get results online.