Benefits of Email Marketing for Real Estate Professionals [Infographic]

Michael KeatingEmail Marketing4 Comments


Email marketing has been a prominent form of business communication for years since email hit the main stream. That’s why companies like ours have developed tools to help you scrape email addresses. Email marketing is both powerful and effective for delivering your message to prospective clients. Some industries are able to really capitalize on email marketing much more then others. One such industry is Real Estate.

Email Marketing Statistics for Real Estate Professionals

The average return on investment for email marketing is 4,300%
74% of consumers prefer to receive commercial communications via email
20% of Google searches related to real estate are made from smartphones
Email is the most popular smartphone function for 78% of users 18-44
51% of marketers consider email their most important digital channel for 2015
Email marketing’s conversion rate is 3 times better than social media, with a 17% higher average conversion value

Below is an infographic created by the folks over at Mailify:

real estate email marketing

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About the Author

Michael Keating

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Mike is a prolific digital marketing strategist, entrepreneur and SEO specialist who understands how to drive results using integrated digital strategies. He is one of the founders of Octatools and is excited about the opportunity to help DIY SEOs and business owners get results online.

4 Comments on “Benefits of Email Marketing for Real Estate Professionals [Infographic]”

  1. Better utilization of internet could enable a real estate professional to get a lead position in the real estate business. So, creation of website, e-mail marketing, social network marketing are important way to get more customer. Pages of the website should be properly optimized according to the google algorithm to get better traffic to the website which has positive effects on the business. Digital marketing has a lot of advantages over conventional way of marketing and also more economical than the conventional method of marketing.

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