From keyword density to quantity (and quality) of inbound links and then topping that off with brand presence on social media, some elements of SEO are pretty easy to digest. You can be a non-coder and understand those signals. However, not all factors that impact your website rankings are as easy to comprehend. One of the most important signals according … Read More
7 Tips to Fight Negative SEO
Negative SEO is something that I personally would never execute on because I’m a believer in Karma. That doesn’t stop others from getting their hands dirty and wreaking havoc on those around the web. In fact, it’s a tactic that is being deployed by many Black Hat SEOs around the world. Google is doing everything they can to prevent negative … Read More
How to Create Linkable Content
If you want to be ranked higher on search engines, then you need to build up authority. Google needs to see that people are talking about you, recommending you, and linking back to you. A dozen high-quality backlinks are worth a whole lot more than one hundred spammy ones. After the Penguin update back in 2012, it was clear that … Read More