If you haven’t already heard, Google’s web search is now going to be at least partially controlled by artificial intelligence (AI) machines. No, this isn’t a joke! In fact, it is the next evolution in its search engine algorithm that is the result of Google having spent years investing in AI technology. Google’s AI system, nicknamed RankBrain, will soon be … Read More
Penguin 4.0 Real Time: Heres What You Need To Know
With the release of Penguin 4.0, Google has announced that it will be the last release of the Penguin updates given that Penguin is now a real-time signal that is processed by its core search algorithm. The Penguin algorithm has been rolled out in all languages, as well. Google officially made the announcement regarding Penguin 4.0 on the Google Webmaster … Read More
Google Possum Update And It’s Impact On Local Rankings
Google Possum is the latest algorithm update that is currently impacting local SERP results. While regular search engine algorithm updates are expected from Google, this particular update was designed to target local search results. Here is what you need to know about this latest local ranking shake up. When Did the Google Possum Update Occur? Although Google has not officially … Read More