It seems that almost daily I encounter an obstacle with one of the many websites I own or manage (like Octatools). With each obstacle comes a learned solution that further evolves my ability to be a successful entrepreneur and effective digital marketer. Recently I encountered an issue with the very popular Contact Form 7 plugin used with WordPress. Let’s dive … Read More
Why Outreach Is Essential for Successful Content Marketing
Although you have taken the time to write great posts, you may have found that your blog gets little traffic. But let’s be honest. You aren’t only creating content for fun, you are doing it to build your brand and increase your sales. If you want to get more traffic to your content, you need to focus on cultivating relationships … Read More
Social Signals and Their Impact on Google Rankings
How do social signals impact your Google rankings? In December of 2010, Matt Cutts, previously the head of the web spam team at Google, published the following video on Youtube: Video: Google Uses Social Signals In Rankings In the above video, Matt Cutts confirms that social signals indeed play a role in organic search and are a part of Google’s … Read More