Ahhhh the good old task of building inbound links: time-consuming, difficult and potentially the most frustrating ‘Must-Do’ task on the list of the average SEO or in-house marketing team. Sadly despite what Google says it is the most important element to get right if a website is to achieve any modicum of ranking success. To this end it pays to … Read More
A Guide to Optimizing PDFs for SEO
PDFs (known in full as Portable Document Format) have proven to be a staple file type for many businesses, especially as inbound digital marketing has become more main stream. In terms of the file format, it is extremely flexible and great to work with having many great qualities. The ability to lock them, add specific data, make them high-quality, preserve … Read More
Understanding Why Site Speed Matters for SEO
From keyword density to quantity (and quality) of inbound links and then topping that off with brand presence on social media, some elements of SEO are pretty easy to digest. You can be a non-coder and understand those signals. However, not all factors that impact your website rankings are as easy to comprehend. One of the most important signals according … Read More