Nothing is more critical in your website or landing page then your call-to-action. What is a call-to-action? A call-to-action is basically the action you would like your website visitor to take when they land on your website or landing page. It could be such prompts as “sign up now”, “download”, etc. If you are driving qualified traffic to your website, you need to ensure you are making the most of it with increased conversions. Learn more about call-to-actions in this video.