As an Internet marketer and someone who specializes in SEO, it always amazes me how much uncertainty revolves around Google rankings. One week, Google is revealing the secret that having a secure website will influence rankings. By secure they mean having your website labeled “HTTPS”. Then in the same statement, Google decides to be so kind as to also let … Read More
Customer Expectations In An E-commerce World
The world was altered forever when Amazon flipped their on switch and pushed their site live in 1995. This was the birth of e-commerce. Actually, there was a transaction that occurred on April 27th in 1995 by Paul Stanfield for a book from CompuServe that was the first “official” transaction. However, most people probably attribute the birth of e-commerce to … Read More
Difference Between A Boss And A Leader Explained
Early in my professional marketing career, I had no idea what the difference between a boss and a leader entailed. In fact, I don’t even think I put those two words into the same logical combination of thoughts. The truth is that it didn’t matter. What mattered most was the excitement of an idea and the adrenaline mind rush of … Read More