Google Possum Update And It’s Impact On Local Rankings

Michael KeatingSearch Engine OptimizationLeave a Comment

Google Possum Update

Google Possum is the latest algorithm update that is currently impacting local SERP results. While regular search engine algorithm updates are expected from Google, this particular update was designed to target local search results. Here is what you need to know about this latest local ranking shake up. When Did the Google Possum Update Occur? Although Google has not officially … Read More

Social Signals and Their Impact on Google Rankings

Michael KeatingSearch Engine Optimization4 Comments

Social Signals Impact on Rankings

How do social signals impact your Google rankings? In December of 2010, Matt Cutts, previously the head of the web spam team at Google, published the following video on Youtube: Video: Google Uses Social Signals In Rankings In the above video, Matt Cutts confirms that social signals indeed play a role in organic search and are a part of Google’s … Read More