With the release of Penguin 4.0, Google has announced that it will be the last release of the Penguin updates given that Penguin is now a real-time signal that is processed by its core search algorithm. The Penguin algorithm has been rolled out in all languages, as well. Google officially made the announcement regarding Penguin 4.0 on the Google Webmaster … Read More
Google Possum Update And It’s Impact On Local Rankings
Google Possum is the latest algorithm update that is currently impacting local SERP results. While regular search engine algorithm updates are expected from Google, this particular update was designed to target local search results. Here is what you need to know about this latest local ranking shake up. When Did the Google Possum Update Occur? Although Google has not officially … Read More
Social Signals and Their Impact on Google Rankings
How do social signals impact your Google rankings? In December of 2010, Matt Cutts, previously the head of the web spam team at Google, published the following video on Youtube: Video: Google Uses Social Signals In Rankings In the above video, Matt Cutts confirms that social signals indeed play a role in organic search and are a part of Google’s … Read More