Search Engine Marketing- Understanding The Paid Search Aspect

Michael KeatingGraphics + Media, Paid Advertising, Search Engine OptimizationLeave a Comment

SEM

Search Engine Marketing is the umbrella that includes Search Engine Optimization and also Paid Search.  Many people aren’t aware that SEM encompasses both SEO and PPC, but this presentation breaks down SEM for you.  Mainly focused on the paid search aspect, I will be uploading another presentation that focuses more on the SEO side of the equation.